Be Futureproof
Education
Branding, Strategy, Media, SEO, PPC, Social MediaWebsite Development
EGC Group worked with Vaughn College to create a campaign that would empower students in their career choices within the aviation & engineering industry
Vaughn College asked us to create a disruptive campaign to drive prospective students to their open houses. So, we developed an unexpected idea featuring real students boldly challenging an uncertain future to contrast and highlight the “futureproof” education they will receive at Vaughn.
A full digital program featuring social media video, remarketing banners and email campaigns were deployed with traditional out-of-home posters, magazine ads and a TV spot to dramatically surpass last year’s RSVPs for their open house events.
EGC developed a brand new website for Vaughn College that truly reflects their futureproof messaging, as it brings a modern website experience to students. When you arrive at the website, you are greeted with a video of a student’s perspective of the school, which showcases all the different career fields that are possible with a Vaughn education. The new website was highly raved about by current students, faculty and prospective students.
