A New Age of Discovery
Legal/Software
Out of Home, Social Media, Digital Ads & Print
Thomson Reuters eDiscovery Point is a cloud-based ediscovery software solution for attorneys. It’s designed to help solo and small law firm attorneys deal with the demands of ediscovery in a way that puts the user in control of time and costs, a refreshing change for the ediscovery process and existing technology. eDiscovery Point has already received accolades such as the “New Product of the Year” from Legaltech© News in its annual innovation awards.
When Legal Managed Services began working on the eDiscovery Point launch, the challenge was that Thomson Reuters would be ‘last-to-market.’ This meant that all customer prospects had already signed onto competitive platforms and invested time and energy to learn those platforms. Thomson Reuters had to get the attention of busy lawyers Let them know that a new eDiscovery software exists, and make these lawyers consider switching eDiscovery software providers, despite the complexity and time involved.
In collaboration with Thomson Reuters, EGC conducted a competitive analysis and found most legal software providers focus on saving time or money. While eDiscovery Point offered these benefits, EGC took a different approach. We launched a two-phase campaign:
A teaser highlighting frustrations with existing software. A follow-up showing how eDiscovery Point improves the user experience.
To reach litigators and their support staff, we ran print and display ads in targeted publications and sites. Building on the media, we hit the Legaltech conference in New York with a variety of experiential tactics to ensure that everyone in attendance knew they had to give eDiscovery Point a look. From vikings (taken from the print) on orange hoverboards, to bathroom clinks that make you look like a viking when you look in the mirror, the impact was tangible and the sales force reported a strong response based on the campaign. Within the first year, subscription goals for the eDiscovery Point software were met and surpassed.
