Michael DiMarco, SEO Director, explains to The EGC Content Studio what Google is looking for when it comes to SEO. Search engine optimization (SEO) is something that many people know about, but how does it work? In this week’s episode of “Live From The EGC Content Studio,” Michael covers keyword research, trending topics and the importance of knowing what other sites your page is linking to—and why. Click here to watch Michael’s explanation. Learn more about the SEO services at EGC here.