Nicole Penn, President and CEO of The EGC Group, was interviewed by Ad Age about the benefits—and risks—of DeepSeek, a Chinese AI model that launched in the U.S. this week. There is a great divide among marketers concerning DeepSeek. Advantages of Efficiency The advantage of this model is that it requires less resources and is more affordable. Nicole notes that this could lead to more innovations in customer service and e-commerce, among other services: “This is going to make AI integration more accessible and 50 to 60% more cost-efficient.” Additionally, DeepSeek is valuable for transparent reasoning. This means users will understand this system by discovering its ability to arrive at a response—something current Open AI models lack. Concerns of Security Nicole states that she has tried DeepSeek and has demonstrated the model to clients who wanted to learn more. No applications, however, have been built from DeepSeek. This is due to the equally strong concerns over national security, which was prevalent in the recent national debate about social media favorite, TikTok. The questions as to whether DeepSeek will in fact become a widely-used AI model remain to be answered. Read the complete Ad Age article.
