The EGC Group is proud to announce it has been named as the agency of record for InvestBev—the premier private equity firm and global expert in the adult beverage industry. About InvestBev “InvestBev is growing at an incredible rate and has become the #1 trusted source within the adult beverage industry. We are excited to tell our story together with EGC.”— Brian Rosen, General Partner and CEO Founded in 2015, InvestBev Group, a division of Growth Beverage, has grown to become a top adult beverage private equity firm. Helmed by third-generation industry veteran Brian Rosen, InvestBev Group has raised nearly $200 million dollars over the last four funds, as well as a $100 million private credit platform—InvestBev Credit The credit platform provides needed liquidity for bourbon brand, distillery and bourbon barrel owners. EGC and the craft beverage space “We are thrilled to welcome InvestBev to our portfolio of high-growth brands.”— Nicole Penn, CEO, EGC Group EGC’s Craft Beverage Division brings unparalleled expertise across both the producer and supplier sides of the beverage industry. From crafting brands from the ground up to reimagining existing ones, EGC has partnered with breweries such as Captain Lawrence and Garvies Point and larger-scale brands like Blue Point. EGC continues to execute powerful creative and digital marketing strategies to increase foot traffic and sales. EGC, craft beverage, and B2B On the B2B front, EGC has worked with key beverage industry suppliers, including Hopsteiner, DHL BevPros, and Lotus Beverage Alliance, delivering full-service campaigns. Further solidifying its industry leadership, EGC team members founded the prestigious Craft Beverage Marketing Awards (CBMAS) in 2019, a globally recognized program celebrating excellence in craft beverage marketing.
