SmartBrief, a leader in targeted business news, recently published an article written by EGC President Nicole Penn about the challenges brick-and-mortar establishments face as business begins to pick up, post-pandemic. This article presents some eye-opening findings on how businesses are reinventing themselves, with particular emphasis on digital transformation. Some of the findings include the increase in “zero-click” searches, the importance of keeping information about a business’ online listings up-to-date, and the growing popularity of voice search. To read the full article, click here.
