Jim McCune, Executive Director of EGC’s Craft Beverage Division, recently wrote a detailed commentary for Craft Brewing Business on the top three upcoming trends in the craft beer industry. Jim recently returned from the annual Craft Brewers Conference in Denver, Colorado, where he got the inside track on the direction that craft beer is headed. With these findings, Jim provides an informative overview of the following topics: How this is the year of the “brand refresh” The rise and staying power of contactless technology The status of the direct-to-consumer (DTC) presence in the craft beverage market Read the complete article here.
