The Long Island Association (LIA)—the region’s leading non-profit and non-partisan business organization—has a new look and rebrand, courtesy of EGC. “Long Island’s Future is Our Business,” is the branding statement that EGC created for the Long Island Association. EGC brought a forward-thinking outlook to its rebrand of this organization, the goal of which was to attract Long Island-based businesses as new members. This organization aims to lead and unify the region for the purpose of enhancing and promoting Long Island as a premier place to live, work, and play.…thank you to Ernie Canadeo and his team at the EGC Group for their great work on the new branding and positioning statement. Matt Cohen, Esq.; President and Chief Executive Officer, the Long Island Association Check out the new website and learn more about the Long Island Association by clicking here. Read a recent article about the LIA rebranding in Newsday.