The EGC Group recently developed a strategic partnership with a popular father-and-son influencer duo to help expand the reach of client Jovia Financial Credit Union to a younger audience. (Oh, and coffee drinkers should also take note.) Presenting Frank and Joe Mele If you don’t know the father-and-son team of Frank and Joe Mele by name, you’ve likely seen them, as they are popular star influencers on TikTok and Instagram. They have been featured in everything from a cosplay video skit of “Ratatouille” to a Super Bowl commercial, among other spots. Now, they are helping increase the visibility of Jovia’s latest promotion… “Fuel Up on ‘Cawfee’ and Savings with Jovia” Giveaway With informative (and comedic) assistance from this father-and-son duo, Jovia’s “Cawfee Giveaway” empowers customers of the credit union to simultaneously build their savings and fuel up on coffee. Winning prizes include everything from a standard Keurig coffeemaker and $100 Visa gift card to Jovia-branded Tervis Tumblers, among others. Watch Frank and Joe’s video, for laughs as well as the option to enter Jovia’s “Cawfee Giveaway.” Enjoy! Congratulations to Shannon Duer, Senior Social Media Manager at EGC, for her efforts in helping this campaign. Are you a content creator? Visit the EGC Content Studio Creators page. Also, learn more about an earlier EGC-engineered social media campaign for Jovia
