A video campaign created by EGC for Catholic Health, a Long Island-based health care organization, was broadcast before the beginning of the Super Bowl LIX broadcast. Among the approximately 80 ads featured before, during and after last Sunday’s game, the “Long Live You” spot stood out by being direct but engaging. Featuring interactions with Catholic Health’s mobile app and consultations, complemented by views of different facilities, this video’s message is powerful. Speaking to the viewer, Catholic Health states to “choose you first, because we did, too.” Well done, Catholic Health!
