Christina Botte, EGC’s Director of Social Media, was recently interviewed in Newsday about the marketing possibilities of Snapchat’s partnership with eBay. The article covers the purchasing preferences of the Gen Z (ages 10-25) shoppers, and how eBay, the well-known online store, is joining forces with Snapchat, a favorite photo and messaging app among this young audience. Now, Snapchat users can share their eBay listings with a linkable sticker (“Snaps,” which are photos or videos) that they can share with their Snapchat friends. One condition of this Snapchat/eBay collaboration is that “Snaps” can only be shared among the set friends’ lists of Gen Z members. As Christina points out: “I really think it’s for the younger Gen Z audience to sell to other Gen Z. They’re the ones on Snapchat.” Read the complete Newsday article.
