Canon USA recently enlisted The EGC Content Studio for a video shoot. Get an up-close and inside look! All right, EGC—Canon USA is ready for its close-up! This well-known brand which manufactures everything from cameras to scanners wanted to promote its printer division. Our Creative team went to work on a dynamic shoot that involved multiple distinct set-ups to showcase the printers’ features and applications across a variety of scenarios. If you’ve ever wondered how much time, care, and detail is required to shoot a video advertisement, watch this social post. For another “Behind-the-Scenes” feature, check out coverage of The EGC Content Studio’s creation of a campaign for Emerging Vision, which resulted in the very popular “You’ve Got the Look” campaign.
