A New Way to Lash
Beauty & Personal Car
Creative, Strategy, Social Media
When KISS introduced Falscara, it revolutionized the lash game as the first to market with this innovative application method. Unlike traditional strip lashes, Falscara’s unique under-lash application offers a seamless, natural-looking extension effect—perfect for those who want to elevate their lash look without committing to strips. It delivers the beauty of lash extensions on demand, with none of the damage.
EGC created a unique and disruptive campaign that emphasized how Falscara will “turn your world upside down,” all with the goal to continue expanding awareness and engagement of the already viral product and successfully compete with other brands in the growing DIY extension market.
The campaign was brought to life with a series of eye-catching social videos and GIFs that truly make you stop in your tracks with a breathtaking set design, catchy music track and unique editing to show attitude and a world immersed in Falscara.
To bring the campaign to the next level, CG animation was created to show all elements of the ground breaking product.
