Leading the way in weight loss.
Healthcare & Wellness
Email marketing, CRM, SEO, PPC, Social media, PR, Video production
The EGC Group—along with client Digital Wellness and the team at Mayo Clinic Diet—created a performance marketing plan that was built on genuine insights.
In short, instead of celebrity endorsements and hip influencers, EGC and Digital Wellness turned the spotlight toward actual members of the New Mayo Clinic Diet who had real and honest success stories to share.
Effective real-time content, courtesy of The EGC Content Studio.
Far-reaching public relations efforts that invited top-tier journalists to test the New Mayo Clinic Diet (and which wound up placing as the “#1 Diet” in U.S. News & World Report).
Broadcast television ads that were strategically targeted to key audiences during equally relevant times, such as the post-holiday peak “weight loss season” on high-profile programs that included “Good Day New York.”
Lead generation—with help from EGC’s Google partnership—that delivered the New
Mayo Clinic Diet campaign to prospective customers who were in search of a weight loss program.
An optimized CRM and consumer journey that converted leads through a combination of educational content, video retargeting, and customized salesforce lead journey.
Total revenue and sales outpaced expectations.
The Mayo Clinic Diet was featured on the TODAY show during peak morning viewership. Mayo Clinic Diet ambassador Becky Hubbard shares her story which inspires people to lose weight and gain control of their health.
To sum it up, the New Mayo Clinic Diet from Digital Wellness works. Fittingly, EGC created an integrated campaign—that worked.
