Influencer campaign delivers tremendous returns for credit union.
Financial Services
Influencer Marketing, Video Production, Social Media
Jovia Financial is a credit union dedicated to serving and educating their community. From buying a home, to saving for college, or funding a retirement - Jovia helps members achieve their financial goals.
EGC leveraged their extensive creator network to collaborate with local and national influencers in finance and lifestyle to spark meaningful conversations about money management, smart saving strategies, and the benefits of banking with Jovia. To further engage audiences and strengthen community connections, we facilitated savings-focused giveaways funded by Jovia.
Partnering with authentic financial influencers tripled impressions and boosted engagements by 500%, broadening Jovia’s reach with engaging, educational content.
To complement the success of social media efforts, EGC helped launch the “Jo from Jovia” series. This initiative demystifies complex financial topics in a friendly and approachable way, catering to both current members and potential new audiences.
